Rupiz Media develops a Feed Burner Application

Released on: April 8, 2008, 3:37 am

Press Release Author: Rupiz Media

Industry: Internet & Online

Press Release Summary: Rupiz Media's Feed Burner application is a wizard based
utility that optimizes the website's functions by drastically reducing the manpower
and standardizing the feeds as per the website's requirements. The application can
be proficiently customized across different industry verticals.

Press Release Body: Rupiz Media (http://www.rupizmedia.com/), a leading Search
Marketing and Web Applications Development firm, has recently unveiled its Feed
Burner application for the UK based mobile industry. The application adopts the
fundamental Fetch-Process (burn)-Standardize approach.

Essentially working on the feeds acquired by several merchants, the Feed Burner
burns (read breaks and processes) the data and finally churns out a data that is
compatible with the website. The burning process involves inserting
affiliate-tracking ID to track the sales, altering and manipulating the merchant
feeds (if required) and so on.

Feeds come in various formats that include- CSV (Comma-Separated Values), XML
(Extensible Markup Language), Web Services, text files, TAB delimited files and so
on.
The merchant feeds required by the Burner vary across industries, for e.g., the Feed
Burner for the UK based Mobile phone industry fetches merchant feeds on the
following criteria:

  • Handset name
  • Plan name
  • Network
  • Free minutes and texts
  • Merchant name
  • Deep URL (Merchant URL/ landing page for the deal)
  • Prices (in case of Sim Free phone)
  • Line Rental (in case of contract and clearance phone)
  • Free Gifts (offered by Merchants)
  • Contract Length


    Meenakshi Wali, Co-Founder and Business Development Head, Rupiz Media states, "Rupiz
    Media's Feed Burner application is a wizard based utility that optimizes the
    website's functioning by drastically reducing the manpower and standardizing the
    feeds as per the website's requirements. The (Feed Burner) application can be
    proficiently customized across different industry verticals."

    Business-wise, the Feed Burner makes the equation pretty simple- consistent and
    speedy update of feeds equals to high efficiency of the website, up-to-date feed
    information resulting in higher sales and maximizing revenues. Considering the fact
    that Rupiz Media's Feed Burner application can be extended to cater various
    industries, businesses of all natures can benefit from it.





    Web Site: http://www.rupizmedia.com/

    Contact Details: Rupiz Media
    H-23,
    Sector-63, Noida-201301,
    Uttar Pradesh, India
    Tel: +91-120-4216962
    E-mail: press@rupizmedia.com
    Site URL: http://www.rupizmedia.com/

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